Pluses& Minuses of Survey Methods

Pluses and Minuses of Survey Methods

It’s hard to compare the advantages and disadvantages of the major different survey types. Even though each type has some general advantages and disadvantages, there are exceptions to almost every rule. Here’s my general assessment. Perhaps you would differ in your ratings here or there, but I think you’ll generally agree.

IssueGroup QuestionnaireMail QuestionnaireDrop-Off QuestionnairePersonal InterviewPhone Interview
Are Visual Presentations Possible?โœ…โœ…โœ…โœ…โŒ
Are Long Response Categories Possible?โœ…โœ…โœ…โ“โŒ
Is Privacy A Feature?โŒโœ…โŒโœ…โ“
Is the Method Flexible?โŒโŒโŒโœ…โœ…
Are Open-ended Questions Feasible?โŒโŒโŒโœ…โœ…
Is Reading & Writing Needed?โ“โœ…โœ…โŒโŒ
Can You Judge Quality of Response?โœ…โŒโ“โœ…โ“
Are High Response Rates Likely?โœ…โŒโœ…โœ…โŒ
Can You Explain Study in Person?โœ…โŒโœ…โœ…โ“
Is It Low Cost?โœ…โœ…โŒโŒโŒ
Are Staff & Facilities Needs Low?โœ…โœ…โŒโŒโŒ
Does It Give Access to Dispersed Samples?โŒโœ…โŒโŒโŒ
Does Respondent Have Time to Formulate Answers?โŒโœ…โœ…โŒโŒ
Is There Personal Contact?โœ…โŒโœ…โœ…โŒ
Is A Long Survey Feasible?โŒโŒโŒโœ…โŒ
Is There Quick Turnaround?โŒโœ…โŒโŒโœ…

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Knowledge Base written by Prof William M.K. Trochim. Changes and additions by Conjoint.ly. This page was last modified on 22 Jan 2020.

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